iShareBoard™: A Better Bulletin Board for Market Research
iShareBoard™ takes advantage of threaded “Bulletin Board” technology. iShareBoard™ participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to other participants’ comments.
- Takes place over a 3-7 day period
- Respondents participate 2-3 times each day
- Have 10-30 participants (rather than 8-10 common with in-person or real-time online groups)
- Allows multiple answering options: text, web- cam, and camera (pre-recorded videos or pictures)
- Participants answer questions, upload videos and pictures, and post journals through their smart phones or mobile devices.
- An opt-in geo-location feature to pinpoint where participants are and correlates responses to activities or locations
- Voice-to-Text feature makes it easy for participants to respond
- Pull data from specifically tags groups of participants to create more accurate analysis
- Tag specific respondents based on demographic and consumer segmentation information to better communicate with respondents and gain valuable audience specific insights