Clip Ad Test: Vet Your Concepts to Get the Most Out of Your Advertising Budget
A proprietary blend of communication testing metrics with a normative database for comparison. Advertising is a costly, high-stakes venture. Great ads boost your brand, garner interest in your products, and generate revenue. Terrible ads not only fail to deliver against your investment, they can cause your brand irreparable harm. It’s easy to get advertising wrong; ad testing helps you get it right. Clip Ad testing is simply the process of vetting your ad concepts with a representative sample of your market. You can test a complete ad, or even portions of your ad to make sure you get the most bang for your advertising buck.