Quantitative Research

Quantitative research measures attitudes, behaviors, opinions and other variables to formulate facts and uncover patterns. The information is collected from existing and potential customers using sampling methods and sending out surveys, polls, questionnaires, etc., the results of which can be depicted in numerical form.

The data obtained via Quantitative data collection methods can be used to test existing ideas or predictions, learn about your customers, measure general trends, and it is even possible to predict the future of a product or service and make changes accordingly.

Quantitative data collection methods are much more structured than Qualitative data collection methods. As Quantitative data collection methods are often based on mathematical calculations, the data obtained this way is usually seen as more objective and reliable than Qualitative.

Quantitative data collection methods include the following:

• Polls
• Surveys
• Face-to-face interviews
• Telephone interviews
• Longitudinal studies
• Observational Research

Our consultant team will guide you through making research decisions, deciding on your topics and helping you choose which types of marketing research methodologies will accomplish your goals. We analyze data in-house and provide online reporting dashboards that allow you to view immediate results. Our consultants and analysts provide an executive summary and other styles of formal presentation and reporting.

We will help you move forward with your marketing plans, knowing more about the audience for your products and services, and understanding how to interest them in your offer. We work with all sizes and kinds of organizations to deliver affordable, customizable marketing research solutions, from small startup companies to Fortune 500 brands.

Our Quantitative research methodologies will help you discover key demographic information about the consumers interested in your products and services, reveal your market segmentation strategy, help you define your marketing message and gain inspiration for future development. Our team of experts will design a comprehensive online and multimodal program for your organization that will maximize your marketing research budget and help your business reach its goals.

Contact us today to discuss your quantitative research needs.

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