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Robert Porter, RAI CEO is pleased to announce that as of July 1st we have merged Natural Marketing
Institute (NMI) into our Research America Inc. family of companies. RAI was founded over 35
years ago and has grown to over 14 offices nationally with 300+ researchers. Mr. Porter also confirmed that
Research America Inc. and the Institute have been collaborative partners for the past few years. We have
always shared a consistent vision for the Health and Sustainability consumer, and have dozens of high growth
clients in common. So this announcement is a natural evolution of that strong alignment. By bringing
together innovative leaders in Market Research and Consumer Insights & Solutions, we are better
positioned than ever to help B2B and CPG marketers acquire, grow and retain customers.
Maryellen Molyneaux, Natural Marketing Institute Managing Partner, confirmed that since 1990 the Institute has conducted and trended Global Consumer Research specializing in Health and Sustainability in 30+ countries. Our Institute team members will now further complement RAI’s capabilities with the Institute’s additional Strategic Consulting Services, Proprietary Custom Methodologies, Syndicated Databases, and much more.
Steve French, Natural Marketing Institute Managing Partner, shares that the Institute will continue to operate independently while the merger will expand our toolkit including Web Panel, Quantitative Fielding, Qualitative Facilities, Sensory/QA lab testing, among other services. These additional client solutions will add tremendous value to the Institute’s syndicated databases that include over 1 million consumer interviews in over 30 countries, trended for the past 20+ years. RAI capabilities will also add unique synergies to our custom qualitative and quantitative consumer and B2B research. We at Natural Marketing Institute are truly excited about future opportunities to serve our clients.
If you’d like to learn more, check out our websites at www.researchamericainc.com & www.nmisolutions.com and sign up for our Free Consumer Intelligence Newsletters.
Look for additional company news coming over the next few weeks as well.