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Segmedica® to Present at the Virtual Pharmaceutical Market Research Conference

Research America’s Segmedica division is presenting a paper Achieving and Using a Great Segmentation in the early afternoon of May 12th.

Whether HCPs or patients, US or global, chronic or ultra-rare, segmentation doesn’t always work out as we would like. There are reasons for this and most of the pitfalls are actually avoidable. Our suggested approaches can assure actionable insights and may also save significant time and cost. In this session we dissect the current process and suggest, with examples, different ways of achieving and segmentation and using it for a wide range of purposes.

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