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Research America’s Natural Marketing Institute Division to Present at Council for Responsible Nutrition (CRN) conference this week! Hot-off-the-presses insights regarding Consumer Trends & Insights on Sustainable Packaging.

Last Thing Before You Go...Sustainable Packaging

Friday, October 14, 9:40 – 10:40 am

The 'less is more' trend is one of the foundational tenets of environmental protection, especially when it comes to packaging. In fact, packaging is one of the first and most visible environmental impacts consumers think of. Therefore, the sourcing and 'end life' of packaging are becoming significantly more relevant as the product life cycle and waste impact are becoming a stronger part of consumers' purchase decisions. Minimizing packaging and switching to more sustainable sources are typically easier changes than formulation or operational changes and they align with consumer sentiment and retailer priorities. However, such efforts will need to be balanced with consumers' desire for product convenience, freshness, and safety. In the end, consumers are clearly motivated to buy products from companies who promote sustainable practices and packaging is a clear way to provide consumers a differentiating choice and a fairly straightforward option.

Steve French COO, Natural Marketing Institute (NMI) John Hewitt VP of Packaging Sustainability, Consumer Brands Association (CBA)

Schedule a time to connect with Research America's subdivision Natural Marketing Institute by contacting Steve French at: Steve.French@NMIsolutions.com or call (610) 356-1800

The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing dietary supplement and functional food manufacturers and ingredient suppliers. CRN member companies produce a large portion of the dietary supplements marketed in the United States and globally

Be part of the conversation on the latest science, challenges the dietary supplement and functional food industry is facing now, insights for identifying and optimizing what’s new, and preparing for what’s next.

More info here, https://www.crnusa.org/2022events

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