Research America Inc. Unveils the 2025 Sustainability Consumer Trends Report

Newtown Square, PA, January 02, 2025 – Research America Inc. and the Natural Marketing Institute (NMI) proudly present the 2025 State of Sustainability in America Report, now in its 23rd year. This essential industry report delivers in-depth insights into the evolving landscape of sustainable consumer behavior, environmental consciousness, and corporate social responsibility.

With over two decades of tracking sustainability trends, this latest research reveals how shifting consumer values, economic pressures, and heightened environmental awareness are shaping purchasing decisions. The report highlights key sustainability drivers, consumer expectations of corporate responsibility, and the growing demand for eco-conscious products and services.

Key Insights from the 2025 Report:

• Sustainability vs. Inflation: Despite economic uncertainties, 70% of consumers are prioritizing sustainable habits, finding ways to conserve and reuse resources.
• Consumer Engagement in Sustainability: Consumers continue to expect businesses and governments to take proactive roles in sustainability efforts, with corporate initiatives playing a key role in purchasing decisions.
• Sustainable Commitments: Companies are increasingly committing to net-zero targets and circular economy models, with corporate sustainability pledges reaching record levels.
• Plastic Pollution and Microplastics: The report examines the alarming rise of microplastic contamination and its impact on personal health, corporate packaging initiatives, and waste reduction strategies.
• Organic & Natural Product Growth: Despite inflation, the demand for organic and natural products remains strong, with consumer confidence growing in transparency and certification efforts.
• Emerging Trends in Food Sustainability: The report explores innovations such as urban agriculture, vertical farming, and localized food production to combat food deserts and supply chain vulnerabilities.
• Consumer Segmentation: The NMI Sustainability Segmentation Model continues to define consumer groups, from deeply committed LOHAS (Lifestyles of Health and Sustainability) consumers to more skeptical, price-sensitive buyers.

Amid increasing concerns over climate change, resource conservation, and corporate responsibility, the 2025 State of Sustainability in America Report provides actionable insights for businesses, policymakers, and organizations aiming to align with the growing sustainability movement.

For more details and to obtain a copy of the 2025 State of Sustainability in America Consumer Trends & Insights Report, click here.

For Sustainability Market Research inquiries, contact us at info@researchamericainc.com or call Research America Inc. at: (610) 356-1800.