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Automotive Market Research

The global automotive industry is anticipated to grow from 2019-2024. Nonetheless, depending on individual country situations, this growth will not be uniform around the world. Faced with trends such as the advent of automotive subscription models, new sales models enabled by the internet, and consumer and regulators’ demand for improved sustainability, and others, the automotive industry needs accurate and timely automotive market research to inform decisions.

Research America provides automotive market research that is superior based on our extensive industry knowledge and market research expertise:

  • Capitalize on emerging automotive market/product trends
  • Identify new non-traditional markets for your automotive technology
  • Focus your strategic marketing position
  • Focus your competitive differentiator for decision-makers
  • Benchmark Best Practices and align your internal resources
  • Initiate and test new ideas, concepts, or prototypes
  • Prioritize product and technology directives for R&D/Engineering
  • Create a Performance Measurement Program to track improvements
  • Map gaps and opportunities in the customer decision process
  • Energize your marketing message, tools, and sales efforts

We Offer Nearly 20 Years of Automotive Market Research Experience


  • Automotive Financing Research
  • Warranty Concept Testing
  • Brand Consideration
  • Attitudes toward automotive products manufactured in China and exported to the U.S.
  • Corporate Reputation
  • Messaging


  • Brand perceptions
  • Message Testing
  • Purchase Considerations
  • Brand Strength
  • Women Buyers

    CLTs & Social Listening

  • Hybrid Pre-Post Focus Groups
  • Product Evaluation
  • deation Sessions
  • Social Media monitoring/measurement
  • Press Events & Coverage

Our Experience with OEMs includes:


  • Prototype/Concept Testing
  • Product Ideation
  • Product Development & Testing
  • User Simulations
  • Feature Refinements

    Market Analysis

  • Market Dynamics
  • Emerging Segments
  • Market Opportunities
  • Key Influencers
  • Competitive Position
  • Brand Awareness

    Relationship Mapping

  • Client Feedback
  • Performance Indicators
  • Benchmarking/Tracking
  • Product/Service Refinements
  • Target Marketing
  • New Markets

    UX Testing

  • Website Navigation
  • Unguided Tasks
  • Usability Testing
  • Content Appreciation
Outstanding! Research America not only conducted very customized interviews but provided us with the "so what does it mean" analysis. This resulted in DCX adopting several programs that helped us with messaging, branding, and 'next steps' for closing new business!

For more information about our automotive market research experience and how we can help you, please Contact Us


Market Research