Automotive Market Research

Marketing research is crucial for automotive companies to make informed decisions about their future. Our latest market research found that 13% of U.S. consumers report that they plan to purchase an electric automobile within the next year. Faced with trends such as the advent of automotive subscription models, new sales models enabled by the internet, and consumer and regulators’ demand for improved sustainability, efficiency, and alternative energy sources like hydrogen fuel cells or electric motors. The automotive industry needs accurate and timely market research to make informed decisions.

Research America provides automotive market research that is superior based on our extensive industry knowledge and market research expertise:

• Capitalize on emerging automotive market/product trends
• Identify new non-traditional markets for your automotive technology
• Focus your strategic marketing position
• Focus your competitive differentiator for decision-makers
• Benchmark Best Practices and align your internal resources
• Initiate and test new ideas, concepts, or prototypes
• Prioritize product and technology directives for R&D/Engineering
• Create a Performance Measurement Program to track improvements
• Map gaps and opportunities in the customer decision process
• Energize your marketing message, tools, and sales efforts

We have over 20 years of experience providing insight into the global automotive industry. Let us help you understand your customers, competitors and brand value so that we can create a strategy tailored specifically for you!

Quantitative

• Automotive Financing Research
• Warranty Concept Testing
• Brand Consideration
• Attitudes toward automotive products manufactured in China and exported to the U.S.
• Corporate Reputation
• Messaging

Qualitative

• Brand perceptions
• Message Testing
• Purchase Considerations
• Brand Strength
• Women Buyers

CLTs & Social Listening

• Hybrid Pre-Post Focus Groups
• Product Evaluation
• deation Sessions
• Social Media monitoring/measurement
• Press Events & Coverage

Our Experience with OEMs includes:

Ideation

• Prototype/Concept Testing
• Product Ideation
• Product Development & Testing
• User Simulations
• Feature Refinements

Market Analysis

• Market Dynamics
• Emerging Segments
• Market Opportunities
• Key Influencers
• Competitive Position
• Brand Awareness

Relationship Mapping

• Client Feedback
• Performance Indicators
• Benchmarking/Tracking
• Product/Service Refinements
• Target Marketing
• New Markets

UX Testing

• Website Navigation
• Unguided Tasks
• Usability Testing
• Content Appreciation

Outstanding! Research America not only conducted very customized interviews but provided us with the "so what does it mean" analysis. This resulted in DCX adopting several programs that helped us with messaging, branding, and 'next steps' for closing new business!

For more information about our automotive market research experience and how we can help you, please Contact Us