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Next StepsApril 1, 2021
To maximize their chances for success with any physician market research project, businesses must strategically devise a recruitment plan that attracts input from just the right doctors with just the right types of background and knowledge. Here are four common obstacles that many encounter along the way, as well as suggestions for tackling them.
Read MoreMarch 25, 2021
Marketing insights are far more than simple facts and figures. They represent a unique and inspired understanding of a subject, which allows for perceptive forecasting and the manifestation of change. In short, data doesn’t produce insights; people do. Take a look at three ways your business can begin leveraging marketing insights.
Read MoreMarch 18, 2021
While not exactly a crystal ball, consumer market research can act like one, helping companies and organizations better assess and predict market conditions so that profitable business decisions can be made. Take a look at three reasons consumer market research is more important than ever in 2021.
Read MoreMarch 11, 2021
For retailers, in particular, assessing strengths and weaknesses against possible market opportunities and threats enables them to develop realistic marketing strategies that resonate with consumers and hopefully lead to market growth.
Read MoreMarch 4, 2021
We are seeing new opportunities in hispanic market research because of ever-changing and growing demographics.
Read MoreFebruary 25, 2021
Want to understand B2B Market Research? Take five minutes and read our guide to get up to speed.
Read MoreFebruary 18, 2021
Technology is creating new avenues for gaining consumer insights through virtual research. Here are 3 reasons why virtual market research is a gamechanger.
Read MoreFebruary 11, 2021
Check out these three surprising marketing insights examples from some of the most well-known businesses in the world.
Read MoreFebruary 4, 2021
Tourism market research offers insights that enable tourism companies to better anticipate when travelers will get back on the roads and into the skies.
Read MoreFebruary 2, 2021
Deliberate and regular retail analysis provides reliable insights for a winning marketing mix. Here are three of the latest retail trends we see shaping the current and future retail markets.
Read MoreJanuary 28, 2021
Online panel research is opening new doors to businesses looking to gain market insights. Find out which 3 industries absolutely must be using online market research panels for their survival and success.
Read MoreJanuary 26, 2021
Your brand is one of your company's more valuable assets, so it's imperative that you gather valuable insights needed to track, maintain, measure, and grow your brand. Read on to learn how to be strategic when planning brand tracking studies.
Read MoreJanuary 22, 2021
Customer satisfaction research should be the first measure you consider when putting together a market research plan for your company.
Read MoreJanuary 14, 2021
Our latest market research show a cultural shift is currently at play within the healthcare industry. The changing demographics and systems of management are improving patient outcomes.
Read MoreJanuary 12, 2021
A market research proposal is the document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters for an information gathering project. This is how to write a winning proposal that will get your whole team onboard.
Read MoreNovember 5, 2020
Many professionals use secondary market research to bolster their current research efforts. Take a closer look at how secondary market research works, and how your business can leverage existing information to your advantage.
Read MoreOctober 29, 2020
Businesses in the retail sector need to pay particular attention to product cannibalization in order to avoid inhibiting expansion and driving up costs. Here, we'll explain the basics of retail cannibalization analysis and how businesses can use it to protect their interests.
Read MoreOctober 21, 2020
Developing brand loyalty should be a huge part of any business’s long-term strategy but, it can be difficult to measure with precision. Explore these brand loyalty research techniques that companies can use to determine how well they connect with consumers.
Read MoreOctober 15, 2020
While it is important for new companies to engage in market research, it’s crucial to avoid some rookie mistakes that could spoil the entire effort. To that end, here are five big mistakes that can significantly affect market research for startups. Learn them now so you can avoid them down the line.
Read MoreSeptember 22, 2020
Are you one of the nearly 64% of American adults who drink coffee daily (according to the National Coffee Association)? If so, you might enjoy this case study about how Research America employed the Claims Co-Creation Workshop process to help a regional coffee manufacturer expand in the ready-to-drink (RTD) coffee category.
Read MoreSeptember 8, 2020
The process of identifying claims involves many different parties, both internally and externally. Identifying claims for effective advertising requires the collaboration and coordination of Brand Management, R&D, Consumer Insights, Legal, and the Ad Agency or Creatives.
Read MoreAugust 25, 2020
Market research plays an important role in gaining a better understanding of your company, what motivates your target audience and trends in your industry. Did you know it can also be vital to your advertising efforts?
Read MoreAugust 17, 2020
Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if the data collection methods, a multitude of data to sift through, and interpretation and analysis seem daunting, a market research firm can help you make sense of it all.
Read MoreJuly 14, 2020
As a marketer, you may have yet to face having a claim in your advertising and marketing challenged by your competitor or consumer. But those marketers who have experienced the need to produce claims substantiation.
Read MoreJune 23, 2020
A popular video sharing platform wanted to attract more users. Specifically, they needed to understand the user experience obstacles of people over the age of 25 and previous (“churned”) users who had stopped frequenting the platform.
Read MoreJune 9, 2020
To the Research America Community… We see you, we feel you, and we stand beside you. Research America was built on a strong base of core values. One team, relentless curiosity, choose kindness, integrity matters and customer first. robert-porter-blog
Read MoreJune 2, 2020
While it's helpful to get insights to guide the process early, there is something to learn at all UX Design touchpoints. Here is the approach Research America recommends to maximize your UX Research.
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