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The client was having a difficult time driving conversion away from the age-old industry standard that was cheaper and widely available, but less effective.
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A first step, post acquisition, was understanding multiple elements of the marketing mix in order to determine how to best restate the brand for accelerated growth.
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The advertising agency for a mature cleaning category brand whose household penetration had slipped 5.5 points over the previous three years.
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A major drug manufacturer that needed to select winning print executions for a DTC (direct-to-consumer) campaign for one of their prescription drug products.
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The client launched a new breakfast product line-up using the most appealing product platform identified in the research.
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A pharmaceutical company wished to jump-start lagging sales of a new prescription drug via a direct-to-consumer (DTC) advertising campaign.
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While our client had years of window design concept test experience, they decided to use
SwipeRight™ to see if they could improve prediction of a successful window design.
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Alden’s needs to
reposition its brand to compete effectively in a crowded marketplace. 
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