Innovation & Development

• Innovation & Development
• Concept Testing & Development
• Creative Problem Solving Research
• Product & Packaging Evaluation
• Consumer / Shopper Segmentation
• Path to Purchase / Journey Mapping
• Virtual Store Testing

Research America has a consultative approach that leverages our diverse experience and innovative data-driven tools that produce results. Our ideation sessions will provide the resources and methodologies you need to help determine which ideas and concepts to develop and test. We’ll work closely with your organization to identify challenges unique to your business and to develop solutions just for your situation. We focus on principles that combine the hard data of sales potential with active and passive learnings. Our team can help determine your customer’s path to purchase to help you understand their journey and gain the insights needed to optimize their experience and our 2D and 3D computer simulation technology and can create retail experiences that are as close to the real shopping experience as possible.