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Intellus Worldwide is the leading organization for healthcare insights and analytics, including global manufacturers and service providers within pharmaceuticals, biotech, medical device, and diagnostics. Peter Simpson, founder and Vice President of Segmedica, has been selected to join the Intellus Board of Directors.
Peter’s vision for Intellus includes the following:
Peter’s skills include strategic planning processes, branding issues, market segmentation, healthcare marketing, and innovative market research. He has been researching and developing psychology-based methodologies for medical market research for twenty-five years and has developed a number of novel techniques and processes, including our PersonaSmart™ personality-based segments.