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Retail Market Research

The retail industry has been rocked by dramatic changes in the way people shop. The success of Amazon and other online retailers, the shrinking of the bricks-and-mortar retail offering, and changing demographics have all conspired to change traditional retailers. Strategies employed in the retail industry include investing in omnichannel operations, providing a retail experience, personalization, and expanding into new markets and channels. Research America provides retail market research to give this industry the insight and analysis needed to meet today’s challenges and prepare for the future.

Research America works with its retail market research clients to find ways to meet the needs of an increasingly demanding market, including:

  • New and improved product development and launch
  • Customer experience development and measurement
  • Product portfolio analysis and rationalization
  • Brand position and communications
  • Competitive positioning research
We were very impressed with the quick turnaround time and the quality of the results. Everyone at Research America was delightful to work with. We were also impressed with the input on question suggestions and the time everyone took with us to make it a beneficial project.

For more information about our retail market research experience and how we can help you, please Contact Us

Retail Market Research