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A prominent Michigan regional healthcare center wanted to identify potential challenges and opportunities as they expanded their presence in a new community. Using MarketView 360°, Research America identified prevailing attitudes and perceptions, positive and negative, toward the proposed facility and those dynamics that inform and heighten acceptance and desire for the expanded facility (media, key influencers).
The study also isolated competitive positioning and key issues influencing the attitudes and perceptions of community influencers. Follow-on PR and advertising initiatives were implemented to reinforce positive messaging and address outlying concerns.
Research America studies the needs and opinions of professional groups or other "key informants"
on the success of your organization. Key informants and potential referral sources are contacted to assess their level of satisfaction with various attributes of your services and programs. Our senior executives have conducted over six thousand (6,000) consumer market medical assessments including:
Our senior staff has conducted thousands of physician surveys and healthcare market research on behalf of providers nationwide. Our approach often produces response rates of up to 70% among staff physicians.
We examine patient satisfaction on a unit, site, or service-level basis. Patients express their views
on key service attributes as well as the most salient satisfaction issues. Overall satisfaction, likelihood to recommend (advocacy), and likelihood to return (retention) are assessed.
For more information about our healthcare market research and survey capabilities, please Contact Us