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Steve French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines.
During his tenure at the Institute Steve has worked with many global Fortune 500 corporations, government agencies, start-up companies, associations, and various other organizations. He has pioneered a range of the Institute consumer research databases including the LOHAS Consumer Trends Database® and Healthy Aging/Boomer Database®.
Steve and the Institute are frequent authors of research reports, articles, and a contributor to numerous domestic and international consumer media. Steve is a regular speaker at many industry events.