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Steve French
Senior Vice President

Steve French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines.

During his tenure at the Institute Steve has worked with many global Fortune 500 corporations, government agencies, start-up companies, associations, and various other organizations. He has pioneered a range of the Institute consumer research databases including the LOHAS Consumer Trends Database® and Healthy Aging/Boomer Database®.

Steve and the Institute are frequent authors of research reports, articles, and a contributor to numerous domestic and international consumer media. Steve is a regular speaker at many industry events.