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Lynne Lockwood

Market Research Director

Lynne has over 30 years’ experience in designing and directing a wide range of studies across every conceivable industry, including new product evaluations, customer satisfaction, product positioning, advertising development and assessment, consumer and market segmentation, pricing and more.

Lynne’s depth of knowledge across multiple industries helps her think outside category boxes and methodological lines, designing custom research solutions that solve even the most complicated client research questions.

She contributes to internal methodology development, trains research associates, and authors category assessment and trends reports. Her client research summaries illuminate complex data, providing focused, timely and forward-thinking solutions.