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Lauren Goncz

Senior Market Research Director

Lauren combines tenacity and experience to get clients the insights they need to succeed in an ever-changing market. She has passion for and knowledge of all stages of quantitative and qualitative research methodologies, from problem definition, to study design and execution, to reporting. Her industry experience includes both B2B and B2C clients, with a focus in sectors such as food and beverage, grocery, distribution, and finance.

Edu: M.S., Marketing Research, Michigan State Univ., B.A., Advertising and Public Relations