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Survey/ Study Design

Reliable research requires great organization - beginning with the design of each survey - to systematically collect data that describes, compares, and predicts attitudes, opinions, values, knowledge, and behavior. We work with client to develop a list of objectives and research goals, and then consult with clients in selecting a blend of methodologies and techniques to accomplish their objectives.

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Executive Summary & Reporting

Our offices employ about 300 researchers who work closely with organizations to tackle research projects. Supervisors devote more time and attention to making sure that each study runs successfully and on-time. You are an essential partner of our team. Your input at every stage of the project helps us meet your expectations, ensuring that we deliver usable data.

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On-Site Presentation

In addition to receiving raw data and/or written reports, many clients need a live, in-person formal presentation of nal project results to their organization. Research America’s on-site meetings include a step-by-step review of study ndings and results, and also provide the opportunity for direct questions-and-answers. Our expert team of statisticians, analysts, and strategists are always available to meet in-person and/or prepare formal, oral reports as requested.

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Besides domestic research, Research America also does work on an international scale. This includes planning, design, and execution of the most appropriate in-market methodologies by our expert international research teams.

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Marketing and Data Sciences

Built on a culture of innovation, our data science team blends traditional marketing science methodologies such as conjoint, discrete choice, max-diff, and turf analysis with big data analysis, predictive analytics, and machine learning to provide robust answers to our ....

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Quantitative Marketing Research

  • Online and mobile surveys
  • Data Collection Phone Interviews/CATI
  • Over 200 Stations using VOXCO Software
  • Computer Assisted Web Interviewing (CAWI)
  • Postal Mail Survey
  • Interactive Voice Responses (IVR)
  • Multilingual

In-Depth Interviews (IDIs)

In-depth interviews with survey respondents are conducted either in-person or over the phone. IDIs are typically used during B2B interviews with respondents in high-level, or executive positions. The primary bene ts to using IDI research is access to hard-to-reach respondents and generating detailed data from candid conversations. Interview responses are used to describe over-arching attitudes and opinions, and they add depth when incorporated into descriptive analysis for larger studies.

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Face-to-Face interviews are often used to obtain information that may be too sensitive to collect using other survey techniques. The primary bene t of using face-to-face interviewing is having an interviewer present, which establishes trust on the part of the respondent. Additionally, an interviewer is able to ask clarifying questions and incorporate visual aids to obtain more descriptive results.

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Online Communities, Bulletin Boards, and Focus Groups

Private, online forums where invited users can share information, ideas, and opinions. Respondents receive invitations to log-in to answer questions on their own schedules. We provide trained online moderators, and clients can observe results and print transcripts at any point during the study. These qualitative technologies bring the interactive advantages of focus groups or face-to-face IDIs to online research.


Expert moderators independently probe respondents leading them through a nuanced pre-designed discussion guide. All Research America moderators are professionally trained and experienced, many with advanced degrees and over 15 plus years of experience in multiple disciplines such as pharmaceutical, healthcare, banking, packaged goods, IT, retail, agriculture, automotive, and many more.

Focus Groups

Focus groups are moderated conversations, typically conducted with 10-12 participants. While the research questions are scripted, responses are not. Moderators guide participants in a natural conversation, leveraging projective techniques about the subject of the study. It is recommended that individual opinions or ideas expressed in a study be used to describe a widely held opinion, and in some cases, the answers respondents provide may trigger new insights or ideas as part of a larger study.

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