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A proprietary quantitative ad testing platform that elevates critical performance metrics, integrates emotional engagement, and offers a normative database to help brands create measurable impact. Based on validated copy testing protocols, CLIP offers the ability to isolate, elevate and optimize holistic and component parts of the creative execution. Flexible, predictive and robust, CLIP can guide early stage creative development or evaluate more refined efforts of TV, digital, print, radio, and out-of- home media.
While marketing has adapted to the new realities of consumer buying behavior, most research approaches have not. PrecisionPointTM is an agile research tool that utilizes a proprietary, technology-enabled blended quant-qual research model encompassing innovative, real-time and mixed method approaches. Moving immediately from quantitative to qualitative, within one research session, this iterative solution compresses the speed to market. This tool works great for product tests, packaging tests, go-to-market planning, or multiple elements of the marketing mix at once.
Get a real ROI for more than your money’s worth
Each year companies waste millions of dollars on “shot gun” advertising and marketing campaigns “hoping” for a hit. Guessing at who may buy your product or service and where you can find them takes time, money and sales resources. Research America MapTracTM program was designed specifically to help companies maximize their advertising and marketing investment by targeting your “optimum” customer in the most efficient way.
The Quan-Qual Mash platform uses machine learning to understand and engage groups of people with real-time conversation. This is achieved by allowing a single moderator to converse with a group as if they were a single intelligence. Beyond
online conversation, the group’s opinion on every response is collected, analyzed, and presented in real time. We integrate qualitative, quantitative, and artificial intelligence.
When your marketing research study requires depth-reporting, Research America produces an optional written report which includes a includes a presentation-ready summary of all project results, as well as a narrative that summarizes key findings and statistically significant relationships.
Known as an Executive Summary, our report offers additional detail and context, written in everyday language, to help your team apply your research answers in meaningful ways, and to explain your research questions, goals and data to your stakeholders.