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William Krieger
Vice President

A connector of people and ideas, and an observer and motivator Will is fixated on moving ideas forward. His interest in team dynamics, creativity, and consumer behavior is fueled every day working with clients to design research, interpret data, and take-action. Will uses his natural curiosity and passion for creativity to drive sales, client engagement, and productive outcomes. He has significant experience in client development and counseling clients in health and medicine, consumer products and services, and the gaming industry. Will is an avid bass guitar player and always seems to find himself in a room full of marketers and musicians. He earned a Master of Science degree in marketing and is a former National Council member for the American Marketing Association.