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Marketing & Data Sciences

Built on a culture of innovation, our data science team blends traditional marketing science methodologies such as conjoint, discrete choice, max-diff, and turf analysis with big data analysis, predictive analytics, and machine learning to provide robust answers to our client’s most pressing questions. Our solutions are user friendly and actionable, commonly employing simulators and dashboards to answer any “what-if” questions brought up during the research. From pricing, to product and line optimization and customer segmentation, we apply rigorous statistics and a cutting- edge mindset to all of our data science projects.