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Jim has more than 20 years’ expert knowledge of global brand building.
He takes a holistic view of every insight challenge, sharing his depth of experience in quantitative and qualitative marketing research.
Jim uses empathy, curiosity, and passion connecting with consumers, focusing research
on their want lists uncovering truly game-changing insights into what drives business growth. As President of Parker Insights, and now as a leader
within Research America,
Jim develops pioneering methodologies and processes add depth to real-time, in-person quant-qual research. Jim’s leadership in the industry includes serving on the Board of Executive Advisors for the Williams College of Business at Xavier University in Cincinnati, Ohio.