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Carianne has 22+ years designing and facilitating consumer research, with 19 of those years spent at Procter & Gamble as a Consumer Insights Manager for R&D. She then shifted to the supplier side as a VP with Curion and later Founder to Insights to Innovate LLC, her consulting firm. Specialized in disruptive market innovation and the ability to translate infant ideas into marketplace success stories, she has touched multiple categories within the CPG industry (fabric, home, air/fragrance, beauty, health, feminine, shave, baby, and paper to name a few). Carianne has led and collaborated with global multifunctional teams and external industry leaders, creative agencies, and institutions. She possesses expertise in fragrance/malodor design and evaluation, brand identity, marketplace trend analysis, holistic product design and modeling.
Her passion is in qualitative research where she loves exploring people in real life. She has logged 1,200+ sessions moderating since 1998, both on-line and in person and within multiple countries. She utilizes a magnitude of approaches, strategies, and advanced technologies to push respondents out of their comfort zones and unleash their true perceptions, unearthing the freshest insights to translate into strategic recommendations.
Carianne graduated from Athens State College with a B.S. in Biology and holds an M.B.A. from the University of Phoenix.