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Research America Expands with Michigan-based Intellitrends

Research America has expanded its national presence with the addition of Intellitrends to its corporate family of market research companies. Intellitrends, a strategic marketing research firm based in Clarkston, Michigan was founded by Marlene and Keith Stone in 1989. Over the past 27 years Intellitrends has worked closely with major clients in all industry sectors helping them achieve market growth through strategically-focused, quality-driven and factually based market insights.

Intellitrends will continue to operate under its own trade name as a wholly owned subsidiary of Research America, Inc. Marlene and Keith, recognized leaders in the marketing research field and highly valued for their insight, will transition to senior consulting roles within the company.

Research America President Robert Porter comments: “Intellitrends enjoys a high profile in the market and marketing research fields, and we're proud to add Marlene and Keith Stone’s experience and knowledge into our company.” He continues: “Their entire team of marketing research experts will bring their passion and dedication into our organization. We are looking forward blending Research America Inc. and Intellitrends unique marketing research services to the Michigan and broader markets.”

Intellitrends’ leadership brings strong expertise in global quantitative and qualitative experience for the consumer and B2B markets, unique observational, experiential and digital techniques for the retail market.

Intellitrends has developed products which offer innovations in tracking consumer trends and business competitive dynamics: Marketview 360, In-Touch Now, it Win/Loss and iMobileShare.

Research America continues to expand its network of local marketing research centers by evaluating opportunities to open local, branded offices throughout the United States. The firm has established marketing research facilities based from its headquarters in Newtown Square, Pennsylvania. The company has expanded into pharmaceutical, consumer goods, food and healthcare marketing research. It offers energy and utility companies dedicated marketing research specialty expertise through Metrix Matrix, located in Rochester New York. The company owns a central testing location facility in Totowa, New Jersey.

About Research America

Research America is a nimble, value based public opinion market research firm providing organizations with market research needed to enhance products and services for their customer base. With 30 years’ experience and a nationwide network of offices, the company provides quantitative and qualitative services delivering interviewing services to a variety of communities around the world. Research America team leaders are experts in coding analytics and surveying.