Maximize what you’ve got…you already know them!
Maximizing relationships with customers, suppliers and employees is the key to long-term business success in today’s intensely competitive marketplace!
Research America’ Relationship Mapping program will:
- Measure current customer "mind share"
- Map your market opportunities with customers and prospects
- Identify weaknesses in your sales and customer communication
- Isolate key performance issues that strengthen or deflate your customer relationships
- Pinpoint gaps that cause defection
- Prioritize your opportunities for market share gain
Refocus your internal processes to support company vision (marketing strategies, customer service guidelines, engineering and development procedures, management guidelines).