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Focus Group Facilities

Research America’s Central Location Testing facilities field projects of all sizes and complexities. Located in Totowa, New Jersey, our Central Location Testing spaces assist clients in completing large quotas with quick turnarounds.

We offer Central Location Tests for a range of research situations, including:

  • Taste Tests
  • Product Tests
  • Concept Tests
  • Sensory Research
  • Advertising Copy Test
  • Packaging Tests

Our proprietary panel populates your groups using your exact criteria. We can customize your respondent profile in line with any recruitment specification for your study.

Our Wi-Fi-enabled testing spaces accommodate any CLT research need, including providing rooms with customizable shelving, lighting and other modifications that replicate any retail environment. Our focus group rooms, interviewing rooms and testing rooms are spacious and comfortable, and offer advanced monitoring capabilities for offsite clients. Most importantly, our hospitality team and staff want to ensure that all our guests receive the utmost courtesy and that your time and schedules are respected.


Focus Group Facilities

New Jersey


Test Kitchen and Equipment

  • (600) square ft. Main Test Kitchen
  • (200) square ft. Auxiliary Kitchen
  • (10) 1100-watt Microwave Ovens on dedicated outlet
  • (5) Gas Ranges and ( (3) Compartment Sinks
  • (4) large Chest Freezers and (Walk-In Refrigerator
  • (2) Residential and (1) Commercial Refrigerators
  • Commercial Grill, Griddle, and Slicer
  • Commercial Dishwasher

Our kitchen facilities features:

  • Ample workspace with multiple stainless steel tables that
    can be configured to fit the unique needs of each project.
  • 15 ft Commercial Exhaust Hood, providing testing
    capabilities for fryers and deep fried food products, etc.
*If you are looking for a specific piece of equipment
please contact us

Product Testing Areas

We offer clients two rooms, each measuring 24’x 34’ of brightly
lit testing space. Each room offers:

  • 32 internet workstations
  • Direct access to kitchen
  • Separate, private, preparation area
  • 8 ft. mirror for client viewing
  • Private client viewing room seating up to 5 comfortably
  • Wi-Fi connectivity throughout

Panel Facilities and Interviewing Rooms

Conference Suite

  • Room size: 17’ x 23’
  • Comfortably accommodates 10 consumers
  • Separate, private, preparation area
  • Shelf space on walls for hanging displays
  • Technology included: - Wi-Fi Access

  • Smart Board
  • Audio/Video recording
  • Video Conferencing
  • Live streaming technology for remote viewing

Conference Viewing Area

Our client viewing room accommodates 10 comfortably, with an attached lounge.

  • Direct Access to outside for clients; small park with seating nearby
  • Adjacent Business Center for client use; Wi-Fi access throughout

IDI Rooms

This unique room located off one of our main testing spaces allows our clients to conduct one-on-one interviews after a larger panel or group. Clients can also use this space to set up a mock store, present visual displays, or create other simulations to meet the needs of almost any study. Our management team can custom-configure the lighting to fit your specific project requirements .


Skyline Lounge

Our clients have access to a comfortable space behind the conference room viewing area. Clients can unwind after a long trip, or take a break, eat and rest between groups. Our lounge has comfortable seating, a flat-screen television, coffee center and a fully-stocked refrigerator.

Our proprietary panel populates your groups using your exact criteria. We can customize your respondent profile in line with any recruitment specification for your study.


Detriot

Kitchen and Lounge Area

  • Comfortable eating area
  • Microwave Oven and Water Cooler
  • Gas Range and Compartment Sink
  • Fridge/freeze



Conference Rooms

We offer clients two rooms, each measuring 24’x 34’ of brightly lit testing space. Each room offers:

  • Audio/Video recording
  • Internet Access
  • Wireless Internet
  • Conference Phone
  • Video Conferencing
  • LCD Prjector
  • Whiteboards








Sacramento

Viewing Room

  • Audio/Video recording
  • Internet Access
  • Wireless Internet
  • Conference Phone
  • Video Conferencing
  • LCD Prjector
  • Whiteboards