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INDUSTRIES
Pharmaceutical
Our client needed to breathe new life into the marketing program for a mature product. Research America conducted a large-scale segmentation study that combined prior....
Read MoreAlternative Energy
A new entrant in the national renewable energy arena wanted to gain insight from homeowners on their awareness, attitudes and willingness to adopt renewable energy systems...
Read MoreSports, Entertainment, & Tourism
A significant Southeast Michigan sports and entertainment organization wanted to test the appeal and viability of future runs of key entertainment productions. Through direct feedback...
Read MoreFinancial & Legal
A regional financial institution was seeking new ways to differentiate itself in the consumer and business banking segments. Using MarketView 360°, Research America conducted and opportunity...
Read MoreHealthcare
A prominent Michigan regional healthcare center wanted to identify potential challenges and opportunities as they expanded their presence in a new community. Using MarketView 360°...
Read MoreManufacturing & Industry
A global manufacturer and distributor of hardware products wanted to benchmark the size of the home improvement market as well as evaluate a new line of designer concepts. Using Research America' QuickTrend™...
Read MoreRetail
A significant Southeast Michigan sports and entertainment organization wanted to test the appeal and viability of future runs of key entertainment productions. Through direct feedback...
Read MoreHi-Tech & Ecommerce
A global provider of integrated technology products and services wanted to understand how their services were perceived by end-users to further...
Read MoreAutomotive
A global manufacturer and distributor of automotive parts wanted insight into the cusumers' decision process. Using Research America ' MarketView 360°, key market dynamics...
Read MoreFood & Beverage
Brand acquisition occurred with aspirations of utilizing its distribution channels to grow a small, start-up tea brand. A first step, post acquisition...
Read MoreTravel & Hospitality
A highly competitive airline industry with low costs carriers was entering major markets with consumer sentiment towards any carrier at an all time low...
Read MoreApparel & Footwear
Fashion trends, retail formats and cultural lifestyles were constantly impacting consumers’ wardrobe usage and brand consideration, negatively affecting sales. ...
Read MoreHome & Hardware
A leading wood manufacturer developed a new flooring underlayment that combined industry-leading strength, superior moisture resistance and installation ease...
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