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James has over 20 years of experience in pharmaceutical marketing research and marketing. Prior to joining MSP, he worked for GlaxoSmithKline (then SmithKline Beecham) as Worldwide Group Director of Cardiovascular Products, and Worldwide Director of Rheumatology & Autoimmune Disease. Earlier, he served as Marketing Research Manager-US Antinfectives and as Senior Product Manager for GI Products in the US division.
James also worked in the pharmaceutical marketing research practice of National Analysts, then a division of Booz-Allen & Hamilton. He currently leads our Qualitative Research Practice and Global Research Practice, and has personally conducted thousands of physician and patient IDIs and focus groups.