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Larry Durkin

Larry brings over 20 years of market research experience in both qualitative and quantitative methods to our firm, including secondary data analytics. Larry’s background includes graduate work in organizational psychology and marketing. Larry also spent years working on the client side supporting the launch of new franchises.

He is a skilled moderator and has conducted hundreds of HCP, payer and patient interviews. He has extensive experience in quantitative research and the use of statistical techniques to unravel marketing problems, particularly in segmentation, multi-stakeholder concept/ demand estimation, patient communication and HCP interaction. In addition, he has conducted global studies in Europe, South America, and Asia.